Intentional design
Our designs are intentional from the first sketch to the final cast—engineered for balance, action, and consistency through real-world testing.
Quality first
Quality comes first in everything we build—from materials and design to testing and finishing. If it doesn’t meet our standards, it doesn’t leave the shop.
Customer care
We take pride in treating every customer the way we’d want to be treated. Honest communication, reliable support, and standing behind every product we sell.
About our products
At Jem Customs llc, our signature products come from one place: time on the water.
We don’t design lures on a screen and hope they work. Every idea starts with real fishing, real conditions, and real results. That mindset shapes everything we build and is why we offer two distinct product lines—each made differently, but held to the same standard.
Precision 3D-Printed Lures
Our 3D-printed lures are built for anglers who value consistency and performance. Using precision design and controlled manufacturing, we’re able to dial in balance, weight placement, and action with exact accuracy. The result is a lure you can rely on to perform the same way, cast after cast. Each one is tested, tuned, and refined before it ever reaches your tackle box.
Hand-Shaped Wooden Lures
Our wooden lures are crafted the traditional way—shaped by hand and finished with care. Wood has a natural movement that fish respond to, and no two pieces are exactly the same. Each lure carries its own character while meeting the performance standards we demand on the water.
Different Builds. Same Philosophy.
No matter which line you choose, every Jem Customs lure is:
- Designed from real fishing experience -
-Built with purpose and attention to detail -
- Tested for action, balance, and durability -
If it carries the Jem Customs name, it’s because we’d fish it ourselves.
“Fishermen First. Innovators Always. Our Experience Shapes Every Lure.”
We’re not a business taking guesses at what might work—we’re fishermen who live on the water, test every idea ourselves, and refuse to offer anything we wouldn’t tie on our own line. Every lure we create comes from real experience, real results, and a genuine passion for the sport.
If you want lures that don’t just look good but consistently catch fish, you’re in the right place.